PROJECT OSCAR
Where Aircare Meets Kitchen Waste
Kaleidoscope Innovation for P&G 2023
Project Lead
How might we…
bring delight to the kitchen trash?
using Febreze Small Spaces technology
OUR
MISSION:
Design a premium system that affords continuous and long-lasting fragrance delivery from within the trash bin
Use existing fragrance technology while obscuring it with a sense of magic that delights users
Create a solution that is unique to the trash space
category inspiration
Understanding the Market
Odor Removal
Utilitarian, few sensorial cues to delight users
OIL AIR FRESHENERS
Plug-in devices designed to suit household environment
melts & DIFFUSERS
Fragrance-forward positioning, creating moments of ritual
Sensorial emphasis
+
Elegant housing design
We can create moments of delight for users seeking an odor-removing solution by leveraging the best features from other fragrance categories
CROSS-FUNCTIONAL Brainstorm
constraints
Should be easy to clean
Users should be able to switch out cartridges
Provide a premium experience while leveraging
existing lower-cost technologymust-haves
Attach to the inside of a cantilevered trash can lid
Must use the existing technology from the Small Spaces pod
Obscures the fragrance pod within the cartridgenice-to-haves
Create a sense of magic around function that delights users
Leverage elements of surprise and delight
brainstorm CONCEPT refinement
01
02
03
04
01
Prototyping
CAD DEVELOPMENT
02
Prototyping
CAD DEVELOPMENT
Downselection
01
Magic Interactions: ★
Complex mechanical development
Cost: $
02
Magic Interactions: ★★★
Simple mechanical development
Cost: $$$
